Social SEO agency

Get the edge on social media

TikTok, YouTube, Instagram et LinkedIn sont devenus des points d’entrée stratégiques. Nous adaptons votre stratégie de contenu aux algorithmes sociaux pour améliorer la découvrabilité organique, l’engagement et le trafic.

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Why optimize your Social SEO ?

Be visible where your audience is

Les utilisateurs découvrent de plus en plus de contenus via TikTok, YouTube, Instagram et LinkedIn plutôt que par une recherche Google classique. Adapter votre stratégie SEO aux plateformes sociales permet de capter cette audience dès son point d’entrée.

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Harnessing the power of social algorithms

Chaque réseau a ses propres critères de mise en avant. En optimisant vos contenus selon ces règles, vous maximisez votre portée organique et votre présence dans les recommandations des utilisateurs.

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Generate more engagement and interactions

Le Social SEO ne se limite pas à l’indexation, il repose sur la capacité à générer des interactions (likes, partages, commentaires). Un contenu bien optimisé favorise l’engagement, qui lui-même améliore la visibilité.

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Create an additional traffic lever

Les plateformes sociales peuvent devenir une source majeure de trafic qualifié vers votre site ou vos offres. En combinant Social SEO et SEO traditionnel, vous diversifiez vos canaux d’acquisition et renforcez votre présence digitale.

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The key steps of Social SEO

Trend and algorithm analysis

In-depth study of the visibility criteria specific to TikTok, YouTube, Instagram and LinkedIn to adapt the content strategy.

Optimization of formats and contents

Creation of publications adapted to the requirements of each platform, by integrating the right keywords, hashtags and structures to maximize discoverability.

Structuring and enriching profiles

Optimization of biographies, descriptions and links to improve the internal referencing of accounts and strengthen their algorithmic credibility.

Engagement and interaction strategy

Implementation of tactics that promote interactions (comments, sharing, collaborations) to amplify the organic reach of content.

Performance monitoring and continuous adjustments

Analysis of key indicators and adaptation of strategies according to changes in algorithms and audience behavior.

The 3 pillars of Social SEO

Optimizing content for social platforms

Each social network has its own visibility criteria. Adapting formats, titles, and descriptions makes it possible to improve the discoverability of content and to maximize its reach.

Strategic keywords and hashtags : Integration of terms searched by users to appear in recommendations and internal search results.

‍Optimized formats and durations : Adjustment of videos, carousels and posts according to trends and the preferences of social algorithms.

‍Engaging titles and descriptions : Writing engaging content that captures attention from the first seconds and promotes interaction.

Community engagement and interaction

The algorithm of social platforms favors content that elicits reactions and exchanges. Boosting engagement is essential to maintain lasting visibility.

Encouraging interactions : Creating content that encourages comments, shares, and discussions.

‍Collaboration and influence strategy : Work with creators and influential accounts to expand audiences and build social authority.

‍Frequency and regularity of publications : Maintaining an optimal publication pace to remain active in recommendations and retain the audience.

Synergy between Social SEO and traditional SEO

Social networks and traditional referencing are not opposed, but complementary. An integrated approach maximizes the overall performance of a digital strategy.

Optimizing links and calls to action : Redirecting social audiences to a website or landing page to transform engagement into conversion.

‍Reuse and adaptation of content : Variation of publications for effective distribution on several channels, while respecting the specificities of each platform.

‍Performance monitoring and adjustments : Analysis of results and continuous optimization to adapt to changes in algorithms and user behaviors.

GEO Workshops

3 methods to start your GEO component with Elocos

Discover AI

1 workshop

Understand how AI search engines work and how you can influence them.

Workshop 1
‍Introduction, training and optimization checklist

Light AI Workshop

3 workshops - 1 month

Audit your AI performances and build a AI search future proof strategy.

Workshop 1
Introduction & training

Workshop 2
‍Audit & benchmark

Workshop 3
‍Action plan

Full AI Workshop

5 workshops - 2 to 3 months

Co-create your AI search strategy based on the feedback all your internal teams.

Workshop 1
Introduction & training

Workshop 2
‍Prompts and definition of categories

Workshop 3
‍Audit & benchmark

Workshop 4
‍Technical action plan

Workshop 5
‍Editorial & influence action plan

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Services

7 areas of expertise for a complete SEO strategy

Google SEO

Sustainably optimize your SEO

Google SEO relies on a combination of technical, semantic, and netlinking optimizations. We analyze and enhance your site to meet algorithm requirements, maximize indexing, and attract qualified traffic with an effective content strategy.

GEO (AI SEO)

Get featured
by your favorite AI

Search engines are evolving with generative AI and machine learning. We structure your content to ensure it is clear and usable by conversational AIs and intelligent answer engines while remaining optimized for Google. Additionally, we have developed an in-house tool to measure visibility on these platforms.

Social SEO

Increase your visibility
on social networks

TikTok, YouTube, Instagram, and Reddit have become search engines in their own right. We adapt your content strategy to social algorithms to improve organic discoverability, engagement, and traffic.

Marketplace SEO

Sell more by standing out from the crowd

Each marketplace has its own ranking algorithm. We optimize your products with advanced semantic structuring, metadata enrichment, and reviews and performance management to improve your positioning and increase your sales.

SEO tracking

Steer your strategy with precision

SEO cannot be improvised, it can be measured. We set up advanced dashboards, integrating Google Search Console, Analytics, crawl tools and position tracking to assess the impact of your actions in real time and adjust your strategy.

ASO - App Store Optimization

Climb to the top
of the rankings

App Store and Google Play algorithms take into account metadata, reviews, conversion rate, and user retention. We optimize your app listings and growth strategies to improve visibility and organic acquisition rates.

SEO training

Increase expertise
of your teams

Mastering SEO requires a thorough understanding of algorithms, content strategies and netlinking. Our courses cover the fundamentals, advanced techniques and analysis tools, to make your teams autonomous and effective.

Who is MentionBox?

Propelling websites to the top of search results: that's the mission of MentionBox. Based in Brussels, our agency offers tailor-made SEO strategies, adapted to the business needs of our customers, and ever more innovative. We design every line of code, every keyword, every backlink to maximize your online visibility.

Germain Deflandre

Founder - SEO Addict

Pierre Georges

SEO Account Manager

Fabiàn Rojas

Senior SEO Consultant

Claire Botden

NL SEO Consultant

Leo

SEO Consultant

Mathias Cetani

SEO Consultant

Laureline Jozic

SEO Copywriter

Geoffrey Adam

Webdesigner - UX/UI Designer

Gilles Bindels

Partner

Pierre Quievreux

Partner

Benjamin Dusaussoy

Head of Account Manager

Ludovic Cardenas

Account Manager

Antoine Navette

Account Manager

Antonio Calarco

Senior SEO & GEO Consultant

Maxime Bordin

SEO & GEO Consultant

Eva Da Silva

SEO & GEO Consultant

Laureen Pérot

CTO

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