Why optimize AI visibility ?
Why anticipate the evolution of research?
Because engines no longer just list links — they generate responses directly. To continue to exist in these environments, you must adopt a GEO approach: adapt your content to generative AIs, in order to be cited as reliable sources.
How to make yourself understandable by conversational AIs?
By structuring your content so that it can be read by models like ChatGPT, Perplexity, Mistral or Google AI. The GEO is based on clear principles of prioritization and logic, which increase your chances of being selected in the answers.
How can traditional SEO be reconciled with new practices?
By integrating GEO into your SEO strategy. Rather than choosing between traditional SEO and AI, a hybrid approach allows you to capture attention on Google and in AI engines, thus covering the entire user journey.
Why does GEO make it possible to capture more qualified traffic?
Because it multiplies your visibility points: on Google as well as in direct AI responses. You appear at the exact moment when the user has a strong intention — which increases the quality and relevance of traffic.