GEO Agency: Generative Engine Optimization

Become the reference for AI search engines

L’avenir du SEO est génératif. Chez MentionBox, nous optimisons votre marque pour qu’elle apparaisse là où vos clients posent leurs questions : à ChatGPT, Perplexity ainsi dans les résultats AI Overviews de Google. Notre approche GEO fait le pont entre référencement traditionnel et visibilité IA.

Why optimize AI visibility ?

Why anticipate the evolution of research?

Parce que les moteurs ne se contentent plus de lister des liens — ils génèrent directement des réponses. Pour continuer à exister dans ces environnements, il faut adopter une approche GEO : adapter vos contenus aux IA génératives, afin d’être cités comme sources fiables.

How to make yourself understandable by conversational AIs?

How can traditional SEO be reconciled with new practices?

En intégrant le GEO dans votre stratégie SEO. Plutôt que de choisir entre référencement traditionnel et IA, une approche hybride vous permet de capter l’attention sur Google et dans les moteurs IA, couvrant ainsi tout le parcours utilisateur.

Why does GEO make it possible to capture more qualified traffic?

Parce qu’il multiplie vos points de visibilité : sur Google comme dans les réponses directes des IA. Vous apparaissez au moment précis où l’utilisateur formule une intention forte — ce qui augmente la qualité et la pertinence du trafic.

What are the key steps of GEO ?

1. Content structure analysis

First, we assess the clarity, hierarchy, and readability of your pages. The objective is to ensure that your content is directly usable by AI, as soon as it is first read.

2. Advanced semantic optimization

Then, we enrich your texts with named entities, contextual relationships and a structure adapted to the main language models. This phase makes it possible to make your content both rich in meaning and easy to understand for an AI.

3. Data structuring

Thirdly, we set up the necessary technical markup: microdata, semantic diagrams (Schema.org), structured formats. This makes it easy for AI engines to index and extract your content.

4. AI testing and validation

At this point, we're directly querying AIs like ChatGPT, Perplexity, Mistral, or Gemini based on target queries. These tests allow us to measure the real visibility of your content and to identify the adjustments to be made.

5. Ongoing monitoring and adjustments

Observation of changes in AI engines and content performance to refine the strategy and ensure sustainable visibility.

What are the 3 pillars of GEO ?

Optimizing content for AI

AI does not read like a human. The GEO structures your content so that it is clear, logical, and interpretable by AI engines.

Clarity and hierarchy : Titles, subtitles, logical lists‍

Rich semantics : Named entities and contextual relationships‍

Adapted formats : Tables, lists, boxes to facilitate the extraction of information

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Structuring data for contextual generation

Generative AI doesn't just index: it recombines and reformulates. The GEO provides the right signals for content to be accurately included in AI responses.

Intelligible tags : Schema.org, structured data, rich snippets

‍Intentional structuring : Questions and answers, topic blocks, standalone sentences

‍IA-friendly signals : Semantic alignment, stable context around entities

Active dialogue with conversational AIs

The GEO is not fixed: it lives in the responses generated. Questioning AIs, observing what they are taking up (or ignoring) and adjusting continuously has become a key step.

Regular polling : Tests on ChatGPT, Perplexity, Mistral, Gemini

‍Attendance audit : Citation analysis, comparative evaluation with competitors

‍Optimization loop : Continuous adjustments based on observed results

Our internal measurement tool GEO

We have designed an exclusive tool to measure the visibility of your brand in responses generated by AI. It identifies the queries where you appear, the models that cite you (ChatGPT, Perplexity, Mistral...) and the sources deemed reliable by these AIs. The tool also includes a Sentiment analysis, to understand if your brand is perceived positively, negatively, or neutrally. This GEO monitoring allows us to adjust your strategy precisely, by comparing your performance to that of your competitors and by revealing new positioning opportunities.

GEO Workshops

3 methods to start your GEO component with Elocos

Discover AI

1 workshop

Understand how AI search engines work and how you can influence them.

Workshop 1
‍Introduction, training and optimization checklist

Light AI Workshop

3 workshops - 1 month

Audit your AI performances and build a AI search future proof strategy.

Workshop 1
Introduction & training

Workshop 2
‍Audit & benchmark

Workshop 3
‍Action plan

Full AI Workshop

5 workshops - 2 to 3 months

Co-create your AI search strategy based on the feedback all your internal teams.

Workshop 1
Introduction & training

Workshop 2
‍Prompts and definition of categories

Workshop 3
‍Audit & benchmark

Workshop 4
‍Technical action plan

Workshop 5
‍Editorial & influence action plan

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Services

7 areas of expertise for a complete SEO strategy

Google SEO

Sustainably optimize your SEO

Google SEO relies on a combination of technical, semantic, and netlinking optimizations. We analyze and enhance your site to meet algorithm requirements, maximize indexing, and attract qualified traffic with an effective content strategy.

GEO (AI SEO)

Get featured
by your favorite AI

Search engines are evolving with generative AI and machine learning. We structure your content to ensure it is clear and usable by conversational AIs and intelligent answer engines while remaining optimized for Google. Additionally, we have developed an in-house tool to measure visibility on these platforms.

Social SEO

Increase your visibility
on social networks

TikTok, YouTube, Instagram, and Reddit have become search engines in their own right. We adapt your content strategy to social algorithms to improve organic discoverability, engagement, and traffic.

Marketplace SEO

Sell more by standing out from the crowd

Each marketplace has its own ranking algorithm. We optimize your products with advanced semantic structuring, metadata enrichment, and reviews and performance management to improve your positioning and increase your sales.

SEO tracking

Steer your strategy with precision

SEO cannot be improvised, it can be measured. We set up advanced dashboards, integrating Google Search Console, Analytics, crawl tools and position tracking to assess the impact of your actions in real time and adjust your strategy.

ASO - App Store Optimization

Climb to the top
of the rankings

App Store and Google Play algorithms take into account metadata, reviews, conversion rate, and user retention. We optimize your app listings and growth strategies to improve visibility and organic acquisition rates.

SEO training

Increase expertise
of your teams

Mastering SEO requires a thorough understanding of algorithms, content strategies and netlinking. Our courses cover the fundamentals, advanced techniques and analysis tools, to make your teams autonomous and effective.

Who is MentionBox?

Propelling websites to the top of search results: that's the mission of MentionBox. Based in Brussels, our agency offers tailor-made SEO strategies, adapted to the business needs of our customers, and ever more innovative. We design every line of code, every keyword, every backlink to maximize your online visibility.

Germain Deflandre

Founder - SEO Addict

Pierre Georges

SEO Account Manager

Fabiàn Rojas

Senior SEO Consultant

Claire Botden

NL SEO Consultant

Leo

SEO Consultant

Mathias Cetani

SEO Consultant

Laureline Jozic

SEO Copywriter

Geoffrey Adam

Webdesigner - UX/UI Designer

Gilles Bindels

Partner

Pierre Quievreux

Partner

Benjamin Dusaussoy

Head of Account Manager

Ludovic Cardenas

Account Manager

Antoine Navette

Account Manager

Antonio Calarco

Senior SEO & GEO Consultant

Maxime Bordin

SEO & GEO Consultant

Eva Da Silva

SEO & GEO Consultant

Laureen Pérot

CTO

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