Marketplace SEO Agency

Boost your sales on marketplaces

Chaque marketplace possède son propre algorithme de classement. Nous optimisons vos produits avec une structuration sémantique avancée, un enrichissement des métadonnées et une gestion des avis et performances pour améliorer votre positionnement et augmenter vos ventes.

Why optimize your Marketplace SEO ?

Improve the visibility of your products

Les marketplaces utilisent des algorithmes de classement spécifiques qui privilégient les fiches produits bien optimisées. Un bon référencement vous permet d’apparaître en tête des résultats et d’attirer plus d’acheteurs.

Maximize your conversion rate

Un contenu structuré, des descriptions claires et des images optimisées facilitent la prise de décision des clients et augmentent vos chances de conversion.

Harnessing the potential of metadata

Les attributs produits, les balises et les mots-clés stratégiques jouent un rôle clé dans le classement. Une optimisation avancée permet de mieux cibler les recherches des utilisateurs.

Manage and enhance your e-reputation

Les avis et la performance vendeur influencent directement votre positionnement. Une stratégie active sur la gestion des évaluations et du taux de réponse améliore votre crédibilité et renforce votre classement.

The key steps of Marketplace SEO

Analysis of ranking criteria

In-depth study of the factors influencing positioning on each marketplace (Amazon, eBay, Cdiscount, Etsy, etc.) to adapt the SEO strategy.

Optimization of product sheets

Writing and structuring titles, descriptions and attributes by integrating keywords searched by users to maximize visibility.

Metadata enrichment

Improvement of product tags, images, and technical specifications to enhance indexing and internal platform SEO.

Management of reviews and e-reputation

Implementation of a strategy for obtaining and managing customer reviews to strengthen credibility and improve the conversion rate.

Performance monitoring and adjustments

Analysis of sales, click rates and rankings to refine the strategy and continuously optimize product visibility.

The 3 pillars of Marketplace SEO

Optimization of product sheets

Each marketplace has its own SEO criteria. A well-optimized product sheet improves visibility and increases the conversion rate.

Strategic titles and descriptions: Integration of the most searched keywords while guaranteeing a smooth and engaging reading.

Optimized images and media: Use of high quality visuals that comply with marketplace standards to capture the attention of buyers.

Detailed product information: Precise filling of attributes and technical specifications for better indexing and understanding by the algorithm.

E-reputation and customer engagement

Customer reviews and satisfaction directly influence the ranking of products and the credibility of the seller.

Proactive review management: Encouraging positive feedback and responding quickly to comments to maintain a good reputation.

Optimized seller performance: Respecting shipping deadlines, managing customer service effectively, and reducing cancellations to improve internal scores.

Engagement rate and interactions: Analysis of buying behaviors and adjustments of strategies to maximize conversions and loyalty.

Data and strategic adjustments

Marketplace referencing is based on continuous improvement based on performance analysis.

Monitoring of positions and sales: Monitoring of product rankings and performances to identify areas for optimization.

A/B testing and adjustments: Test different versions of titles, descriptions, and visuals to find the best SEO combination.

Adapting to algorithmic evolutions: Adjustment of strategies based on marketplace updates and user search trends.

GEO Workshops

3 methods to start your GEO component with Elocos

Discover AI

1 workshop

Understand how AI search engines work and how you can influence them.

Workshop 1
Introduction, training and optimization checklist

Light AI Workshop

3 workshops - 1 month

Audit your AI performances and build a AI search future proof strategy.

Workshop 1
Introduction & training

Workshop 2
Audit & benchmark

Workshop 3
Action plan

Full AI Workshop

5 workshops - 2 to 3 months

Co-create your AI search strategy based on the feedback all your internal teams.

Workshop 1
Introduction & training

Workshop 2
Prompts and definition of categories

Workshop 3
Audit & benchmark

Workshop 4
Technical action plan

Workshop 5
Editorial & influence action plan

More information

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Services

7 areas of expertise for a complete SEO strategy

Google SEO

Sustainably optimize your SEO

Google SEO relies on a combination of technical, semantic, and netlinking optimizations. We analyze and enhance your site to meet algorithm requirements, maximize indexing, and attract qualified traffic with an effective content strategy.

GEO (AI SEO)

Get featured
by your favorite AI

Search engines are evolving with generative AI and machine learning. We structure your content to ensure it is clear and usable by conversational AIs and intelligent answer engines while remaining optimized for Google. Additionally, we have developed an in-house tool to measure visibility on these platforms.

Social SEO

Increase your visibility
on social networks

TikTok, YouTube, Instagram, and Reddit have become search engines in their own right. We adapt your content strategy to social algorithms to improve organic discoverability, engagement, and traffic.

Marketplace SEO

Sell more by standing out from the crowd

Each marketplace has its own ranking algorithm. We optimize your products with advanced semantic structuring, metadata enrichment, and reviews and performance management to improve your positioning and increase your sales.

SEO tracking

Steer your strategy with precision

SEO cannot be improvised, it can be measured. We set up advanced dashboards, integrating Google Search Console, Analytics, crawl tools and position tracking to assess the impact of your actions in real time and adjust your strategy.

ASO - App Store Optimization

Climb to the top
of the rankings

App Store and Google Play algorithms take into account metadata, reviews, conversion rate, and user retention. We optimize your app listings and growth strategies to improve visibility and organic acquisition rates.

SEO training

Increase expertise
of your teams

Mastering SEO requires a thorough understanding of algorithms, content strategies and netlinking. Our courses cover the fundamentals, advanced techniques and analysis tools, to make your teams autonomous and effective.

Who is MentionBox?

Propelling websites to the top of search results: that's the mission of MentionBox. Based in Brussels, our agency offers tailor-made SEO strategies, adapted to the business needs of our customers, and ever more innovative. We design every line of code, every keyword, every backlink to maximize your online visibility.

Germain Deflandre

Founder - SEO Addict

Pierre Georges

SEO Account Manager

Fabiàn Rojas

Senior SEO Consultant

Claire Botden

NL SEO Consultant

Leo

SEO Consultant

Mathias Cetani

SEO Consultant

Laureline Jozic

SEO Copywriter

Geoffrey Adam

Webdesigner - UX/UI Designer

Gilles Bindels

Partner

Pierre Quievreux

Partner

Benjamin Dusaussoy

Head of Account Manager

Ludovic Cardenas

Account Manager

Antoine Navette

Account Manager

Antonio Calarco

Senior SEO & GEO Consultant

Maxime Bordin

SEO & GEO Consultant

Eva Da Silva

SEO & GEO Consultant

Laureen Pérot

CTO

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